Logo design is, at its most pure, about integrating meaning, personality, or implication into letterforms. Most of my clients come to me because I am a lettering artist with the ability to create an entirely unique logo using both ink + digital means. But when I was recently asked to design a logo for a start-up musicians' booking and management company I surprised myself by leaning in the direction of "no-ink, but yes-digital." For this project, the solution ultimately was all digitally created.
The first stage went as it usually does: after discussing the intentions and goals of Nobilis Music Group with its director, I did a visual brainstorming to come up with a variety of approaches. It was after the design treatment of the words Nobilis Music was selected that the word Group was added to the name of the company.
I have worked with this client many times so she understands how pencil sketches turn into finished designs. In this case, she spotted three potential directions in #1, 2, and 5. In a face-to-face meeting we discussed how the logo would be applied to the web site, business cards, and papers. The design that rose to the top was #2. It allowed for the easy addition of Music Group, and the flourished N, we thought, reflected musical flow and motion. Further, the classic Roman capitals convey quality, clarity, and strength.
Beginning with a purchased set of glyphs (in the form of Roman caps), I set them in Adobe Illustrator and then created a vector flourish directly from the anchor points of the glyphs. A bold sans serif font was used for the words Music Group.
Nobilis Music Group specializes in booking excellent musicians for venues in both New York City (all boroughs) and Seattle.