I love the challenge of delving into the calligraphic exploration of the name of a business or a product when it is part of a design job. For GreenWell Financial the requirements were that it have some boldness, organic energy, a suggestion of creativity and wellbeing. The owner is a woman, but she did not want a swirly, overtly feminine quality to her logo. After seeing previous logo design jobs I've completed she felt certain that I could hit on the right solution so I pulled out all the tools and a bottle of ink.
Because I felt that the variety of rough versions I came up with offered my client a solid assortment, I'm showing many of them here, imperfect though they may be. The final logo is at the bottom of the column.