As a logo designer I expect my designs to come and go as the marketing world ebbs, flows, and changes. Therefore I am especially happy about the endurance of the Seattle Public Library globe (which I drew) that appears as part of the logo for this outstanding library system in my home town. The entire logo project was art directed by Seattle designer Bridget Culligan, founder of Golden Lasso, a Seattle design firm. While the drawing looks like it may have been jotted down on a napkin, it in fact took a lot of revising due to Bridget's renowned design scrutiny. As I recall, there were many faxes back and forth with my variations and tweaks. Yes, it was done back in the day of faxing, not emailing. It's an elderly logo now!
In 2015, the Library's name and branding were subject to a major review. Designers were asked to submit new names and new logo concepts. What happened? A lot of money was spent on the new development, but the familiar, popular logo survived and prevailed, as did the name of the library system. Thus, the globe-within-a-book lives on all around the city.
(Please click here to read about the rebranding rejection)