It's no secret that there's no design project I love more than one for a family member. About a year ago, I started the designing of a logo for my daughter, a traditional jazz trombonist living and working in NYC. To see the post featuring the first round of logo roughs, click here.
Earlier this year, we returned to that project. I completed a logo for her just about the time I finished designing Emily's first solo album packaging graphics (see the CD cover below). The final "Emily Asher's Garden Party" logo is also below. "Emily Asher's" was later added in type. For the seed packet front label, I modified the logo layout, stacking the name and the gate. It's convenient to have a convertible logotype.
In the early nineties, I developed a writing style I dubbed eyedropper writing. Ink is literally squirted out of an eyedropper to achieve the blobby texture. Quick and confident gestures are needed to give the writing springiness and life. After exploring numerous writing tools, I settled on this one, which Emily had requested. The antebellum-style garden gate reflects both Emily's Brooklyn brownstone and the traditional ironwork of New Orleans.
To buy a copy of Emily's well-reviewed album, click here.
The album is available as a CD or a digital download.